Students provide perfect tonic for local gin brand

Enterprising business students from New College Durham have been on a trade mission to Budapest to help promote a local brand of gin. 

Four students from the Foundation Degree in Business and Management programme, delivered a sales pitch for Durham Gin at a trade fair in Budapest to introduce the brand to suppliers and to tap into the Hungarian market. 

Prior to the trade fair, the students (Eugenia Blemings, David Lethers, Harris Cameron and Grant Mitchell) worked in partnership with parent company Durham Distilleries to research the market and create a sales pitch for the handcrafted gin, with the aim of establishing international trade contacts and raising the profile of the brand. 

34 year old business and management student, David Lethers, said: 

“The Durham Gin project was a great experience.  We started researching for the project in January when we met with Jon, the founder of Durham Distillery.  We spent six days in Budapest, which culminated in a trade fair, and learnt lots of new skills along the way including researching pricing, liaising with suppliers, communicating with an international audience, developing and delivering a sales pitch, and most importantly networking.” 

Over 30 other companies from across Europe, along with almost 100 students, attended the event, which was organised by Businet, a network of universities and colleges promoting international relations and the sharing of good practice. 

Neil White, business and management lecturer at New College Durham, said: 

“This was a fantastic opportunity for a group of our students to work with a successful North East company to promote a product in Hungary and experience a trade mission, particularly in view of the current economic climate and uncertain future following Brexit.

“The students successfully raised the profile of Durham Gin in a new market and they passed the details of several interested parties to Durham Distillery, which will hopefully result in new trade for them.”

Durham Distillery is a small-batch craft distillery based in Langley Park.  Managing Director Jon Chadwick said:

"We are always excited to work with local organisations, and being able to partner with New College Durham was a great way for us to keep our interaction and influence to a local level, whilst getting our brand to a global audience.  Their work was extensive and thorough and we were able to make contacts in an area of the world that we currently do not have a footprint.  Our brand rests on a simple idea of ‘Good Honest Spirits’, and with this, we like to pair with good honest people, and that is what we were able to do with Neil and his group of students from New College Durham."

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