Sales accounts and business development managers plan, organise and undertake market research to meet the requirements of an organisation’s marketing and sales policies.
Liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets
Discusses employer’s or client’s requirements, carries out surveys and analyses customers’ reactions to product, packaging, price, etc.
Compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities and undertakes market research
Handles customer accounts
Recruits and trains junior sales staff
Produces reports and recommendations concerning marketing and sales strategies for senior management
Keeps up to date with products and competitors.
Entrants to the professional qualifications of the Chartered Institute of Marketing require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, an Advanced GNVQ/GSVQ Level III, a degree or equivalent qualification and/or relevant experience. NVQs/SVQs in sales and qualifications from other relevant professional bodies are available.
Encourage / Engage / Educate
Every
Student
Counts
